Media

Founder’s Vision Statement

Uptown Scoop – the ultimate guide to fashion, style and corner office smarts – is a free daily e-Note (like an email, but short and sweet) and the personal connection to all that’s hip, hot and trend-worthy for thousands of women in business.

I created Uptown Scoop for the sole purpose of keeping businesswomen in-the-know in a way no other publication ever has –daily and in a witty, to-the-point format – perfect for every busy woman who loves her career (well, most days) and wants to stay plugged in (every day) to what’s next, what’s new and what will make her more successful.

My team and I look forward to getting to know you and helping you attain your goals and objectives!

Lynne Fair Homrich
Founder and Editor-in-Chief

Editorial

We feature balanced editorial all pertaining to women in business and helping her to achieve more – more confidence, more success, more professional and personal satisfaction.

Our editorial categories:

We present the latest and greatest in the following topics:

• Fashion & Style – what’s hot, because chic means business
• Corner Office Smarts – super smart business tools and tips
• Successorize – the coolest (and prettiest) gadgets, fabulous office décor and more
• Life Simplified - solutions to simplify her busy life
• Womentelligence™ – our signature topic – a salute to organizations that aid in the advancement of women, and facts and inspirational musings on leadership and excellence
  

Uptown Scoop – our readers call it their “one minute message for success”. They smile, they’re inspired, they’re in the know.

Our Audience

A Desirable Audience

Uptown Scoop readers are smart, professional, affluent, influential women with an eye for style.

Facts:

• 98% are females
• 99% hold college degrees or are currently attending university
• 100% are defined by attitude – not age
  (with that said, our readers are between the ages of 20 and 65+)
  

Uptown Scoop readers are:

• Loyal
  90% read us every or nearly every day
• Trusting
  98% have clicked through to the website of the featured item
• Influential
  65% have forward our e-Notes to friends, family and co-workers
• Responsive
  86% have purchased something they saw featured in an Uptown Scoop | Your ultimate guide to fashion, style and corner office smarts| Your ultimate guide to fashion, style and corner office smartse-Note
  

*Source – Uptown Scoop Subscriber Survey, August 2007

Advertising

We work with you to build brand awareness and drive new traffic to your website through our well-placed, tasteful and appealing ads. We also offer separate promotional opportunities for our sponsors.

Our readers are 100% opt-in, so they have unprecedented levels of trust in the products, websites and people we feature in our daily e-Notes.

Uptown Scoop offers the perfect way to communicate your message to a highly affluent, influential and fast (when it comes to whipping out their credit cards, that is) kind of crowd.

For Ad Rates and Information:

We are very particular about our reader experience, therefore space is limited.

Contact:

Joiel Alexander
VP Marketing and Advertising, Uptown Scoop
Ring: 347.835.0486
Ping: jalexander@uptownscoop.com